Precept: a rule intended to inform behaviour or thought. In other words, a way of declaring how you mean to proceed. Starting as you mean to go on. Stating your intentions up top. A manifesto. It’s also the name for something that takes all of our ambitions and combines them.
Sometimes, they all come together. All the ambSee for yourself.itions, hopes, aspirations, dreams and plans.
At Polestar, that's just happened. Our ambitions for sustainability, our plans for technology and our aspirations for design have all meshed. Mingled. Come together. And we've given it a name.
It's called Polestar Precept.
When it comes to dedication, one area we remain focused on is defining a new premium. It encompasses design, innovation and, of course, sustainability. That’s why it’s so gratifying when someone recognizes our approach. Because when it comes to confirmation and endorsement, there is no greater seal of approval than being named the best in all the aspects you value the most.
Everyone knows that driver. The one who lays claim to the audio system as soon as the car hits the road, blasting his or her favorite album on repeat. Well, this one goes out to all you passengers. It’s time to take a stand, it’s time to put an end to drivers monopolizing the playlist.
Sustainability is a unifying topic. One of the defining issues of the current age, the push for greater sustainability must span everything, every industry sector, every geography. Accordingly, it makes sense to collaborate. To unite those already engaged in the quest for a more sustainable future.