Polestar talks safety

We played it safe. As a company made up of car enthusiasts, one of our favorite things is talking to people about our products. However, the current state of affairs means that large gatherings are to be avoided. And even though we'd like nothing better than to assemble a bunch of Polestar fans and talk their ears off about the safety innovations that can be found in the Polestar 2, it wouldn't be wise. Ironically, it'd be unsafe.

So we took our innovative digital-first approach, already a hallmark of our brand, and applied it to this event, making it a webinar for newsletter subscribers to livestream (and putting it on YouTube for everyone to see).

Featuring a panel made up of Polestar Head of R&D Hans Pehrson and Polestar 2 Product Manager Beatrice Simonsson, the webinar was filmed in the showroom of our Gothenburg HQ, and featured presentations on Polestar 2 safety features, along with a Q&A session.

There's no better time to play it safe than when talking about safety. See the webinar here.

Related

Electric boom and flowers in bloom at Auto Shanghai 2023

Bringing creative ideas to life isn't always easy. Keeping them alive can be even harder. With only weeks to bring a field of flowers into the technical space of an electric car launch, our teams were put to the test. Here's how they did it.

Five questions for Arlena Amiri

Arlena Amiri, Head of Polestar 0 Operations, on turning big-picture thinking into tangible targets – and how standing on the sidelines during a sustainable revolution is passé.

Kindred spirits: GANNI

With a shared commitment to breaking with convention, Polestar teamed up with Danish fashion brand GANNI for Copenhagen Fashion Week. We spoke with GANNI founder Nicolaj Reffstrup about moral obligations, innovative low-carbon solutions and coming out as not sustainable.