Polestar 1 meets the press
The Polestar 1 offers a driving experience unlike any other. We've been saying this for a while. And so far, the only people who could attest to it have been, well, Polestar people. Engineers, designers, and so on. Their opinions are qualified, but they're definitely not unbiased.
So we invited the automotive press to try for themselves. Journalists from Norway, the US, Germany, Canada, the Netherlands, the UK, and Sweden (naturally) traveled to Gothenburg to sit behind the wheel and create their own Polestar driving experiences.
Every journalist who emerged from the car, whether after driving it themselves or riding shotgun for one of development engineer Joakim Rydholm’s “dynamic driving experiences”, had a smile on their face. Even the curtains of rain that signify a Swedish summer day couldn’t dampen people’s spirits. See a smattering of their thoughts below, and click on them to read the articles:
“This car is unlike anything that’s come before.”
“It’s the comfort/control bandwidth the car has that’s downright amazing.”
“It’s the [Polestar] 1’s assured nature that impresses most.”
“It might just be the best EV/PHEV driver’s car to date.”
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When in Rovaniemi
Do as the locals do. Words of wisdom that any seasoned traveler is familiar with. They don't just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one's surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do.” It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.