Polestar 1 customer test drives
So many of our stories mention the rain at some point. Headquartered as we are in western Sweden, rain is a fact of life for Polestar. It rains 400 days a year in Gothenburg. We're going to end up mentioning it a fair bit.
And this story is no different. What is different about this story is that we have the thoughts and feelings of Polestar 1 customers. For the first time, the Polestar 1 was being driven by someone other than journalists or those gainfully employed by Polestar.
And even though it goes without saying, we'll say it anyway: the customers are incredibly important. So we grabbed our pens, our drones, and our recording equipment, and we captured every moment. In the rain.
"The only word is 'perfect.'"
"It's like if you were to take any existing GT and make every little thing better."
"Very accessible from a driver's standpoint."
"Felt really planted, it inspired a lot of confidence."
"So much held in reserve. If you wanted to really open it up you could, and you'd never get close to using it all up."
"It surged towards the horizon and never stopped."
"It can effortlessly do whatever you want it to do."
Predicting the near future: Polestar and Balenciaga
The near future has been a muse for countless designers. It provides a framework in which creativity can thrive alongside an inbuilt sense of realism. The Polestar Design Contest and Polestar Precept were some of our near-future explorations. “Afterworld: The Age of Tomorrow” is one of Balenciaga's. And they've asked Polestar to be a part of it.
World EV Day
It can be difficult to know when a tipping point has been reached. Usually, a series of events, both big and small, have led the situation to a point where change is inevitable. And sometimes, that change doesn't happen fast enough. Sometimes, a boost is needed to get to the event horizon.
Polestar Design Contest
Our design language isn't a “take.” It isn't an “approach.” It's what the present and future of automotive could (and in our opinion, should) look like. We take our inspiration from many different sources: aerospace, product design, science fiction, and more. And in doing so, we inspire change.