No compromises: Polestar at the Big Game
A yea-sayer is someone who tends to uncritically agree with others. But driving progress means questioning conventions, old ways, and established methods. Saying no, in other words. No to time wasting, no to smoke screens, and no to short-cuts. So when it comes to following the industry standard, it's a no from us.
In refusing the old order, it also opens up new possibilities. To go further than before. Go against the flow.
Go to one of the biggest moments in sports culture. Millions of dedicated football fans tune in to root for (or against) one side, and millions more tune in to watch what has become a cultural phenomenon in its own right: the ads.
There’s strength in numbers, as the saying goes. Given the colossal audience, we knew we had to go. Spreading the message of more sustainable electric mobility as broadly as possible.
Standing on the sidelines is not an option. Simply because we have a lot to say about industry thinking and ideas. And even more about the way forward.
No hidden agenda. Because transparency is the only way forward.
No empty promises. Because we turn our visions into reality.
No compromises. Because our future is 100% electric.
Everyone can appreciate being met with agreement. The boost of affirmation, the collective pat on the back, and the ease of not being challenged. But to steer the automotive industry in a new direction we must question everything from manufacturing processes and materials production to carbon footprint reporting and supply chain ethics. We have to say no, to get to where we need to go.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
Global soundscapes with Lisa Nordström
The Polestar universe is one of precision. Materials, colors, sizes, angles, they're all given what some might consider an obsessive amount of attention. This is done, in part, because we often use more than one sense when experiencing things. It's true of the products. It's true of the brand. And it's true of the Spaces.