Next-level retail spaces for 
next-level cars

Our Polestar Spaces will bring a new approach to automotive retail, allowing customers to interact physically with the products in a unique, sales-free context. Located in major cities around the world, these Spaces lend themselves to the brand's premium aspirations in terms of both design and technical innovation.

We are currently creating the interior concept for Polestar Spaces in a new retail lab. The concept draws from the same minimalist and uncompromising design found in our cars, showcasing Polestar’s design language, philosophy and brand experience in a manner similar to art installations.

The difference between a Polestar Space and a traditional car dealership goes well beyond cosmetics, however. Because cars are ordered online, visiting customers will not experience hard-sell commission-based salespeople or the pressure of signing a contract. Instead, they can focus entirely on getting to know the brand and its products both digitally and physically.

By the middle of 2020, the goal is to have up to 60 Spaces available in metropolitan areas across our key launch markets. As we progress, new Spaces will be opened to support the retail development.

Related

Cleaner air and cleaner streets on Earth Day

April 22nd, 2022 marks the 52nd anniversary of the global environmental movement known as Earth Day. Launched in America in 1970, it was (in part) a reaction to the massive consumption of leaded gas for automobiles, and the air pollution that followed.

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