Next-level retail spaces for next-level cars
Our Polestar Spaces will bring a new approach to automotive retail, allowing customers to interact physically with the products in a unique, sales-free context. Located in major cities around the world, these Spaces lend themselves to the brand's premium aspirations in terms of both design and technical innovation.
We are currently creating the interior concept for Polestar Spaces in a new retail lab. The concept draws from the same minimalist and uncompromising design found in our cars, showcasing Polestar’s design language, philosophy and brand experience in a manner similar to art installations.
The difference between a Polestar Space and a traditional car dealership goes well beyond cosmetics, however. Because cars are ordered online, visiting customers will not experience hard-sell commission-based salespeople or the pressure of signing a contract. Instead, they can focus entirely on getting to know the brand and its products both digitally and physically.
By the middle of 2020, the goal is to have up to 60 Spaces available in metropolitan areas across our key launch markets. As we progress, new Spaces will be opened to support the retail development.
All aboard: the Polestar Referral program
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we're launching the Polestar referral program.
The End of the Beginning
As of today, June 24th, Polestar is listed on the Nasdaq in New York under the ticker PSNY. This allows us to welcome shareholders, as well as customers, to join our journey towards more sustainable electric performance. This is a confirmation that Polestar has come of age. An end of the beginning. And a beginning of something more.