Our Polestar Spaces will bring a new approach to automotive retail, allowing customers to interact physically with the products in a unique, sales-free context. Located in major cities around the world, these Spaces lend themselves to the brand's premium aspirations in terms of both design and technical innovation.
We are currently creating the interior concept for Polestar Spaces in a new retail lab. The concept draws from the same minimalist and uncompromising design found in our cars, showcasing Polestar’s design language, philosophy and brand experience in a manner similar to art installations.
The difference between a Polestar Space and a traditional car dealership goes well beyond cosmetics, however. Because cars are ordered online, visiting customers will not experience hard-sell commission-based salespeople or the pressure of signing a contract. Instead, they can focus entirely on getting to know the brand and its products both digitally and physically.
By the middle of 2020, the goal is to have up to 60 Spaces available in metropolitan areas across our key launch markets. As we progress, new Spaces will be opened to support the retail development.
It's said that a journey of a thousand miles begins with a single step. We've already broken up with the conventions of the car industry, determined to accelerate the change to a more sustainable future. Now we're embarking on our greatest journey so far: challenging ourselves to create a climate-neutral car by 2030, by reducing emissions throughout the supply chain and production.
We've been all-in from the get-go. Committed to creating a climate-neutral future and ushering in a new era of sustainable electric performance. But big announcements demand precise definitions. Without clearly defined goals, we'll be chasing the end of the rainbow. That's why we're moving away from opaque definitions, spearheading a movement for transparency throughout the automotive industry.