Minimize the compromises: Polestar Precept becomes Polestar 5
From concept to reality. A process every product goes through, one packed with changes and compromises, the watering down of certain details and the wholesale abandonment of others. As a result, the finished product often barely resembles the original idea, the end result being something halfway between the designer's ambitions and the production capabilities available.
Concept cars are a good example.
Usually created to showcase design and technological innovations, concept cars are what designers come up with when they're freed of budgetary and other constraints that restrict them during conventional projects. They can explore unconventional material solutions, radical design expressions, and the implementation of new technologies.
Polestar took a different approach.
Indulging in design daydreams is fun. We do it ourselves. But with the climate crisis in the foreground, we decided to use the concept car as a showcase for what we need to see (namely, potential solutions to the most pressing issue our planet is currently facing), as opposed to what we'd like to see.
Polestar Precept is technically a concept car, though the concepts it expresses are different from the norm. The design language is the natural next step for Polestar. The technology within is an expansion on the groundbreaking Android Automotive OS first introduced in Polestar 2. And ecological materials like the flax-fiber composites of Bcomp are a realistic, actionable way to make the electric grand tourer more sustainable.
Our ambitions are, well, ambitious. But they're also grounded in reality. Which is what enables Polestar Precept to metamorphose into Polestar 5 without a huge number of changes. It will even feature improvements and innovations that are being explored in other concept vehicles.
Compromises are inevitable. Cars are incredibly complex and as such, have an enormous number of factors that go into the design and production process. But when the mandate is to create something ambitious and realistic, daring yet doable, a vision that can actually be realized, those inevitable changes can be minimized.
Polestar Precept can, and will, become Polestar 5. We're even documenting the process, which you can see for yourself (and subscribe to) here.
In other words, it will go from concept to reality.
BST edition 270: the performance-oriented Polestar 2
Performance is relative. For most people, running 100 m in 20 seconds would be remarkable. For Usain Bolt, it would be a disappointment. Polestar 2, with its holistic, intuitive, highly engineered driving experience, is already a performance EV by many standards. With the release of Polestar 2 BST edition 270, there's now a version that brings that performance to an entirely new level.
Polestar sustainability report 2021
Accountability is key. To combat the growing tide of greenwashing, greenhushing, and all the other buzzwords that denote a lack of transparency around sustainability work, we need to hold each other responsible. Successes and failures need to be communicated. Questions need to be asked and answers demanded. We need hard data when it comes to exactly what it is we’re doing, and what we have left to do. And when requiring these things from others, we can’t forget ourselves.