Being an innovator means plenty of challenges. But it also means plenty of “eureka” moments.
When Swiss natural fiber firm Bcomp came up with the idea of using fully sustainable flax to create high-performance composite materials, it was one of these moments (or whatever the local equivalent of “eureka” is in Switzerland).
When we came up with the idea of using these composites in the Polestar Precept, it was another one of these moments. Learn all about Bcomp above.
Circulor is a company that works with blockchain technology to trace materials and help companies achieve more sustainable and transparent supply chains. We spoke with CEO and co-founder Doug Johnson-Poensgen about traceability-as-a-service, proving responsible sourcing, and the LCA report that was recently released by Polestar.
When it comes to dedication, one area we remain focused on is defining a new premium. It encompasses design, innovation and, of course, sustainability. That’s why it’s so gratifying when someone recognizes our approach. Because when it comes to confirmation and endorsement, there is no greater seal of approval than being named the best in all the aspects you value the most.