Journal 6

We had a fantastic time at this year's Goodwood Festival of Speed. If you were there then you will know that the Polestar 1 prototype made its public debut at the event. We met so many Polestar supporters and the reaction to the Polestar stand and Polestar 1 was amazing.

Dates: July 12-15, England #goodwoodfos

Goodwood Festival of Speed

Here are some highlights from our four days on the Goodwood estate, including a video of Joakim Rydholm charging up the Hillclimb:

Enter the Polestar Pavilion at Goodwood and you'll experience something a little different. Consisting of what we call closed volumes, the Polestar area is a place deliberately designed to take visitors into a new and exciting mindset. Brands often present their products in an interesting context, reflecting the product in colors and materials, or communicating a certain lifestyle. Polestar takes the opposite approach.

What you'll immediately notice is the very clean and simple design language of the Polestar Pavilion. It's a calm environment designed for conversation and knowledge sharing.

A unique debut for Polestar at Goodwood

The Goodwood Festival of Speed is a car gathering like no other. Attending for the first time, Polestar will treat festivalgoers to a unique experience. Enter the Polestar Pavilion and you will be able to view Polestar 1 – up close and in the true spirit of Goodwood. But we have also got a world exclusive up our sleeves: Race helmets and coveralls at the ready – the Polestar 1 will make its public driving debut at the event. As part of its ongoing testing and development, the Electric Performance Hybrid will charge up the historic Hillclimb in front of thousands of spectators. Will you be there to see it too? We hope so...

01/13

The Pavilion

Over 200,000 will visit this year's Goodwood Festival of Speed. It is a truly unique celebration of car culture and there is so much to experience during the four-day event. Every manufacturer has their own approach.

Enter the Polestar Pavilion at Goodwood and you'll experience something a little different. Consisting of what we call closed volumes, the Polestar area is a place deliberately designed to take visitors into a new and exciting mindset. Brands often present their products in an interesting context, reflecting the product in colors and materials, or communicating a certain lifestyle. Polestar takes the opposite approach.

What you'll immediately notice is the very clean and simple design language of the Polestar Pavilion. It's a calm environment designed for conversation and knowledge sharing.

There is detail in simplicity, a kind of zen-like quality with single colors and tones that are a refreshing change from the sponsorship livery and bright colors of the festival itself.

"Many say that Goodwood is the Cathedral of motorsport and car culture," says Pär Heyden, Head of Brand at Polestar. "We want people to find a peaceful place where they can find relaxation and focus. A similar state of mind to when entering an art gallery or church."

"On the inside, you experience the space and an atmosphere connected with timeless proportions and light, with the car in the middle," continues Pär.

And with so many opportunities to see the event from the air, the Polestar symbol shines upward from the stand as a clear reference point – just like its namesake.

Related

Chioma Nnadi in a Polestar 2.

Polestar at the Met Gala

Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.

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