The Salone Internazionale del Mobile di Milano, also known as Milan Design Week, is the greatest design summit in the world: a meeting of minds in which the most forward-thinking and audacious designs are showcased. A natural place for a progressive brand to be.
Milan Design Week
And progression is a key ingredient in the Polestar philosophy. It's one of the three pillars upon which Polestar stands. It's the force that drives us, that sends us down new paths, always experimenting, never resting. We keep one eye pointed inwards, relentlessly self-improving. We cast the other beyond the boundaries of our industry, seeking out collaborators and kindred spirits with whom we can explore new areas, try new approaches and implement new ideas.
Shredding surfboards to make sustainable skateboards
In the past decades, skateboarding has moved from the fringes of society to the TV screen, from subculture to the Olympic games. With that type of trajectory, we wondered what the next step for skateboarding might be. So, we travelled to the birthplace of skateboarding to find out. Surf and skateboard manufacturer Shred MFG tells a story of passion, craftsmanship, and a greener future for the boarding community.