Skip to the main content
Polestar 2
Polestar 4

Journal 13

The Polestar 2 has been presented to the world. We didn't want to fly people in from all over the world to show them our electric car. Creating emissions in order to show people our zero-emission car made no sense to us. Those types of presentations are an anachronism in today's car industry anyway, even more so for a digital brand like Polestar.

Polestar 2 presentation

The Polestar 2 has been presented to the world. We didn't want to fly people in from all over the world to show them our electric car. Creating emissions in order to show people our zero-emission car made no sense to us. Those types of presentations are an anachronism in today's car industry anyway, even more so for a digital brand like Polestar.

So we did it online. We delivered our message in a clean, undiluted way, parting with convention in favor of a better solution. In dispensing with the logistics of flying people in, we were free to focus on what matters most: the Polestar 2. An avant-garde, all-electric statement of purpose, the Polestar 2 is the next step in our journey.

See above for a 2-minute version and see below for a 7-minute version and the entire presentation.

Related

Close-up of Polestar 2 MY24 grill with Polestar Engineered badge.

What is Polestar Engineered?

If you’ve ever seen a Polestar Engineered vehicle, you’ve probably noticed the badge – a subtle yet powerful emblem signifying that this is no ordinary car. That badge represents a commitment to enhancing performance and delivering an unparalleled driving experience through precision engineering. Born from Polestar’s roots in motorsport, Polestar Engineered is the culmination of years of research, testing, and passion, translating track performance into everyday driving.

Polestar 3 in Monterey, California.

Monterey Car Week: A week of milestones

Monterey Car Week is a yearly pilgrimage for automotive enthusiasts, a place where history meets innovation. The excitement, the thrill of being surrounded by some of the most exquisite automobiles in the world, and the palpable buzz around our very own Polestar 3 and Concept BST – it was all there.

Armand Duplantis and Sarah Sjöström with gold Polestar 4.

Pool stars and pole stars: Mondo and Sarah’s Paris edition Polestar 4s

All Polestar drivers are stars in our eyes. And then there are some that are actual superstars. To celebrate the recent successes of our friends, Swedish swimmer Sarah Sjöström and pole vaulter Armand 'Mondo' Duplantis, we decided to welcome them back from Paris with golden Polestar 4s to match their new shiny souvenirs.