Home redefined home

We're in the business of redefinition here at Polestar. Redefining performance to be about more than just straight-line acceleration. Redefining the retail experience with spaces staffed by non-commissioned product experts. And so on.

We're in the business of redefinition here at Polestar. Redefining performance to be about more than just straight-line acceleration. Redefining the retail experience with spaces staffed by non-commissioned product experts. And so on.

So when it came time to find a location for our headquarters, we decided to redefine what was once a boring office building into a place where pure, progressive thinking could find a home.

Together with kindred spirits Bornstein & Lyckefors, we drew up plans to reimagine the unforgivingly drab building on Assar Gabrielssons väg 9 into something that both symbolizes our position as the guiding star within the auto industry and communicates our design language.

The result of this collaboration was The Cube, a gleaming white structure adorned with the Polestar symbol. And it's just been recognized.

The Per & Alma Olsson Fund, Gothenburg's official architecture prize, has awarded an honorable mention to Polestar for our headquarters. The jury states that "the reborn headquarters of Polestar shines like an exclamation point among the otherwise rather anonymous buildings of the surrounding area," going on to describe it as "a jewel that demonstrates innovation and creativity."

It's exceedingly rare that building remodels receive architectural awards. That we won is a testament to both Bornstein & Lyckefors, and the Polestar design vocabulary that The Cube is expressed in.

We've redefined a plain gray cube into a shining (and award-winning) beacon of innovation and progression. Business as usual.

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An overhead view of a building made of snow, with four Polestar cars nearby.

When in Rovaniemi

Do as the locals do. Words of wisdom that any seasoned traveler is familiar with. They don't just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one's surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do.” It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.

Yearly Highlights 2022

Some might measure a year in sunrises, sunsets, or cups of coffee. But at Polestar, a year is measured in moments. Through groundbreaking innovations, milestones, and once-in-a-lifetime experiences, 2022 has been quite the journey. Some moments have been big, and others have been huge. You get 525,600 minutes to spend each year. This is how we spent ours.