In our tireless pursuit of pure, progressive performance, we know that a key component is speed. You might even say that we have a need for it. So when the opportunity to get involved with Electronic Arts, makers of the hugely influential and highly successful Need for Speed™ franchise arose, we leaped at the chance. The latest installment, entitled “NFS™ Heat,” has players choosing from different cars and competing in street races while evading local law enforcement .
The Polestar 1 is among these cars. We could wax poetic about how it looks with the additional spoilers, wide-body kits, and other add-ons that are possible in the game, but it’s better to see for yourself.
Electronic Arts decided to debut this title at Gamescom 2019. The largest gaming event in the world, Gamescom (stylized as “gamescom”) is a video game trade fair held annually in the German city of Cologne since 2009. EA is one of fifteen publishers announcing upcoming releases with their NFS™ Heat reveal. And with the Polestar 1 being prominently featured in said game, we packed out bags and headed to the largest city on the Rhine.
Among the brightly colored booths of game studios and people cosplaying Myrrah the Locust Queen could be found the NFS™ Heat stand. Lines of excited gamers snaked around the velvet ropes, dwarfing the lines of other booths and proclaiming that this is a game with deafening buzz and very real hype. And the Polestar 1, by all accounts, generated its own hype. A number of gaming influencers drove the Polestar 1 in NFS™ Heat, and recorded both the gameplay and their reactions. See below to read some of their reactions:
"I saw this car at Goodwood and fell in love with it. Normally hybrids aren’t about performance but this is a whole new thing."
"It really shows where the industry is heading, and what the future looks like."
The Need for More Details: NFS™ Heat
Set in the fictional open-world pastel-and-palm-trees locale of Palm City, NFS™ Heat allows players to compete in different street races, earning credits that they can then use to upgrade cars and components. Speedhunters Showdown, a contest held during the day, allows players to race and stack credits in relative safety. It’s also possible to race in the more illicit events held under cover of night, with the added danger of a police force willing to both shut down the races and steal any credits up for grabs.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
Global soundscapes with Lisa Nordström
The Polestar universe is one of precision. Materials, colors, sizes, angles, they're all given what some might consider an obsessive amount of attention. This is done, in part, because we often use more than one sense when experiencing things. It's true of the products. It's true of the brand. And it's true of the Spaces.
No compromises: Polestar at the Big Game
A yea-sayer is someone who tends to uncritically agree with others. But driving progress means questioning conventions, old ways, and established methods. Saying no, in other words. No to time wasting, no to smoke screens, and no to short-cuts. So when it comes to following the industry standard, it's a no from us.