Susanne Blomster

Susanne has a hand in everything aesthetic, shaping the look, feel, and overall visual expression of the brand.

What’s the best part of your job?

Being part of a team that strives to make everything a little better, never settling. And we laugh a lot.

What’s something you’ve done here at Polestar that you’re immensely proud of?

I’m proud of everything I do here in the spirit of a brand that just keeps pushing boundaries.

What job would you like to have, if you didn’t have this one?

Hmmm, a vet.

If you had a superpower, what would it be?

Tough one, you could debate this forever...if I said “flying” that would be too obvious. But maybe the ability to speak every language in the world and therefore be able to travel anywhere and communicate with everyone I meet, on their terms.

Would you rather have to read aloud every time you read, or sing everything you say?

I spend way too much time considering these things, but seeing as I enjoy singing I’d have to choose that one. I look forward to being the most annoying person in the world.

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White slopes and green goals: How Laax became one of Switzerland's greenest ski resorts

Our partnership with Weisse Arena Group, which manages the ski resort of Laax in the Swiss Alps, is now in its second year. So we caught up with their Sustainability Officer, Reto Fry, to talk green goals and how to keep our slopes white in the face of climate change.