In their roles as global community managers, Sofia and Malin shape and develop the relationship between Polestar and the digital community.
Sofia: I’d say interacting with the fans and the community, making sure that they get the answers that they deserve. And being part of this journey, creating customer experiences.
Malin: The best thing is connecting with Polestar enthusiasts on social media. Also, seeing the engagement whenever we post something new.
Sofia: I’d have to say the launch day of the Polestar 2. That day was crazy, and intense, but it’s a day I’ll remember forever. That we handled all of the questions and comments as they came up was amazing. I love being in a live environment like that.
Malin: I’m proud to be part of a company that wants to change the industry. I’m also very proud of having a community that wants the same thing that we do.
Sofia: It would have to be for a company that matters (like Polestar), still working within communications. Rock star as a back-up plan.
Malin: If I didn’t work with social media, I’d like to work in TV production. Maybe casting.
Sofia: I’d really love to be able to heal people. You know, make sick children get well. That’d be a dream come true. Healing powers, that’d be mine.
Malin: My superpower would be the ability to control time. To travel back in time to relive some memories, and also pause time, if I want to do more in a shorter period.
Sofia: That’s easy. Never pay in a restaurant. Totally.
Malin: I would say the same, and only five-star restaurants.
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Sustainability is a unifying topic. One of the defining issues of the current age, the push for greater sustainability must span everything, every industry sector, every geography. Accordingly, it makes sense to collaborate. To unite those already engaged in the quest for a more sustainable future.
Being a captive audience isn’t always a bad thing. Especially not from the perspective of Harman Kardon acoustics engineer Hans Lahti. Knowing exactly where the listener is located is a luxury most acoustics engineers and sound system designers do without. No matter how much time is dedicated to designing, building, and tuning a system, there’s nothing stopping the consumer from cramming it into a basement corner, or scattering it across a concrete patio.