A UX designer by trade, Aloka Muddukrishna is tasked with making the user interface of Polestar cars as intuitive and empathetic as possible.
What’s the best part of your job?
Talking to users, understanding their frustration and making it go away.
What’s something you’ve done here at Polestar that you’re immensely proud of?
Polestar 2! The whole journey, from the start of the project a few years ago to seeing it come to life. It also makes me very happy when I can motivate hardware changes intended purely for an enhanced user experience. Removing the Start/Stop button led to adding a driver seat sensor for example, which brought intelligence into understanding driver intention.
What job would you like to have, if you didn’t have this one?
Work as a clay modeler. Something about scraping off layers of clay to achieve the desired form. I would love to do that.
If you had a superpower, what would it be?
This will sound a bit ironic and crazy. My job deals with user emotions. I wish I had the power to switch between Vulcan and human whenever I want. I love how Vulcans can make decisions based on logic and leave out emotion. Human emotion can be a burden sometimes. Imagine a year without human emotions, you wouldn’t have to worry about complex questions like the meaning of life or if you were mean in a meeting.
Would you rather be able to control animals with your mind, or electronics with your mind?
Electronics! Imagine if humans and electronics acted as one. The machine would always be one step ahead, eager to help humans. I have read about projects on the Internet where an amputee can control their prosthetic limb using neural signals from the brain. Isn’t that cool?
Art for a sustainable age
Sustainability. A term that has shaken off any buzzword-like connotations to become a rallying cry for the modern era. It categorizes a movement that is still taking shape, one that's seen as the answer to the unfolding situation that is the climate crisis. Industries, individuals, and initiatives are defined by how sustainable they are, from art to automotive. Especially when they come together.
We Harvest Wind: Thijs Biersteker drives change through art
Art communicates. It resonates with us all in a way that few of us can fully articulate. The medium doesn't matter either. Whether sculpture or song, acrylics or alabaster, art provokes a reaction. As such, it's an incredibly powerful way to deliver a message, directly accessing the audience's emotions and creating a connection. Which is exactly why Thijs Biersteker does what he does.