We're body positive here at Polestar. Take the bodies of our own products, for example. Two entirely different and equally unique examples of pure, progressive electrified performance cars.
And we're not the only body-positive game in town when it comes to car engineering. EuroCarBody is a global car body benchmarking conference, meeting annually in the German salt spring city of Bad Nauheim. This is where automotive car body engineers meet to examine the development, performance and production processes for car bodies.
Not only that, it's also the forum for the awarding of "the highest accolade in car body engineering worldwide," the EuroCarBody Award. Broken down into the premium and volume segments, the award goes to cars that demonstrate innovative production developments in body construction. Which the Polestar 1 boasts not a few of.
Praised for both the high amount of carbon fiber involved in its construction, and the way that it acts as "an engineering study to learn about and promote the application of this material and its production," the Polestar 1 took home 2nd place in the premium category.
We were thrilled that the Polestar 1 was recognized by such a peerless group of professional engineers/body enthusiasts. Every body is beautiful in its own way, carbon fiber or not.
When it comes to dedication, one area we remain focused on is defining a new premium. It encompasses design, innovation and, of course, sustainability. That’s why it’s so gratifying when someone recognizes our approach. Because when it comes to confirmation and endorsement, there is no greater seal of approval than being named the best in all the aspects you value the most.
1955 was a year for innovation and design. It was the first year the colour pink became a popular part of men's fashion. It was the year that UHF (Ultra High Frequency) television was developed. 1955 also saw the very first Red Dot award. In 2021, 66 years later, Polestar 2 has received the Red Dot “Best of the Best” award for product design.