Zero doesn't always signify nothing. Zero-emissions cars, for instance, are a big step in the right direction. If it refers to tailpipe emissions, for example, the zero is a major positive for local air quality.
We're attempting to go one step further. We've set the goal to create a climate-neutral car. And we're attempting to do this by 2030. Yes, we know how soon that is, and how challenging this goal (dubbed the Polestar 0 project) will be to achieve. But we also know how imperative it is that we succeed.
Zeros, then, can be more than nothing. They can be something to aspire to. Something to strive for. Something to design toward.
Polestar Head of Sustainability Fredrika Klarén clarifies it all above.
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
Polestar has never gone it alone. We’ve had plenty of collaborators, kindred spirits, and fellow EV enthusiasts with us on our journey towards sustainable electric mobility. And now, in Gores Guggenheim Inc., we have a new partner. One with whom we intend to go public, pursuant to a business combination agreement which we have signed.