Clarifications with Klarén: the climate-neutral car
Zero doesn't always signify nothing. Zero-emissions cars, for instance, are a big step in the right direction. If it refers to tailpipe emissions, for example, the zero is a major positive for local air quality.
We're attempting to go one step further. We've set the goal to create a climate-neutral car. And we're attempting to do this by 2030. Yes, we know how soon that is, and how challenging this goal (dubbed the Polestar 0 project) will be to achieve. But we also know how imperative it is that we succeed.
Zeros, then, can be more than nothing. They can be something to aspire to. Something to strive for. Something to design toward.
Polestar Head of Sustainability Fredrika Klarén clarifies it all above.
White slopes and green goals: How Laax became one of Switzerland's greenest ski resorts
Our partnership with Weisse Arena Group, which manages the ski resort of Laax in the Swiss Alps, is now in its second year. So we caught up with their Sustainability Officer, Reto Fry, to talk green goals and how to keep our slopes white in the face of climate change.