Pulse check: Goodwood Festival of Speed 2023

An assault on the senses. Roaring engines from every conceivable angle. Thirty years since its inception, the Goodwood Festival of Speed is still the crown jewel of motor events. We were there for our 5th consecutive year, showing off our expanding lineup and seeing what the public thought of the future of electric mobility.

The 2023 edition of this prestigious event was another reminder of the gasoline and burning rubber legacy that birthed car enthusiasts all over the world. But it was impossible to avoid the signs of the coming electric and carbon-neutral age. The famous supercar (and hill climb record holder) McMurtry made yet another jaw-dropping performance, while the mega Formula One superstar, Sebastian Vettel, was there showcasing sustainable racing through his initiative Race Without Trace.We decided to speak with festivalgoers to gauge the current sentiment of the automotive industry. With sustainability front and center, in the minds of attendees, it quickly became clear that the future is bright.


Polestar 3 in Jupiter on the streets of Madrid.

Experiencing the sound system of Polestar 3

Great audio is an indisputable part of a good road trip. In a sense, it’s the driver’s fuel. From our early beginnings, we’ve aimed to make the moments behind the wheel of a Polestar some of the best of the day, with a driving experience that encourages taking the long route home. What completes the experience is Dolby Atmos®.