Pulse check: Goodwood Festival of Speed 2023
An assault on the senses. Roaring engines from every conceivable angle. Thirty years since its inception, the Goodwood Festival of Speed is still the crown jewel of motor events. We were there for our 5th consecutive year, showing off our expanding lineup and seeing what the public thought of the future of electric mobility.
The 2023 edition of this prestigious event was another reminder of the gasoline and burning rubber legacy that birthed car enthusiasts all over the world. But it was impossible to avoid the signs of the coming electric and carbon-neutral age. The famous supercar (and hill climb record holder) McMurtry made yet another jaw-dropping performance, while the mega Formula One superstar, Sebastian Vettel, was there showcasing sustainable racing through his initiative Race Without Trace.We decided to speak with festivalgoers to gauge the current sentiment of the automotive industry. With sustainability front and center, in the minds of attendees, it quickly became clear that the future is bright.
Old airbags and new solutions: Putting Reykjavik on the map
For a long time, Iceland was the best-kept secret of the Nordics. But inevitably, word got out about a country bursting with innovation and green tech. And we're here for it. Iceland's capital, Reykjavik, is inspiring the world with its booming creativity, green solutions and high-end sustainable designs.
Beyond the Road: Hannah Catmur
Welcome to Polestar Beyond the Road. In this new content series, we will meet Polestar owners from around the world to explore their stories. First up is tech aficionado Hannah Catmur. From pitching apps to Tim Cook to travelling through the South American jungles, her story is one worth telling.