Polestar Precept has been revealed to the world. A declaration of Polestar's future, and a challenge to the auto industry at large, Precept is the real-life proof point that what we want to do is within the realm of possibility. It's not just wishful thinking. It's closer to a wish coming true. And we're just getting started.
Location: undisclosed hangar at a decommissioned military airfield
Duration: 5 days
Personnel: 7 (1 art director, 1 photographer, 1 photographer's assistant, 2 light experts, 1 car technician, 1 producer)
Amount of people who thought they could properly operate a skylift: 3
Amount of people who could actually operate a skylift: 1
It's said that a journey of a thousand miles begins with a single step. We've already broken up with the conventions of the car industry, determined to accelerate the change to a more sustainable future. Now we're embarking on our greatest journey so far: challenging ourselves to create a climate-neutral car by 2030, by reducing emissions throughout the supply chain and production.