News

BTS Precept photo shoot

Polestar Precept has been revealed to the world. A declaration of Polestar's future, and a challenge to the auto industry at large, Precept is the real-life proof point that what we want to do is within the realm of possibility. It's not just wishful thinking. It's closer to a wish coming true. And we're just getting started.

Location: undisclosed hangar at a decommissioned military airfield

Duration: 5 days

Personnel: 7 (1 art director, 1 photographer, 1 photographer's assistant, 2 light experts, 1 car technician, 1 producer)

Amount of people who thought they could properly operate a skylift: 3

Amount of people who could actually operate a skylift: 1 

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World EV Day 2021

Teams get things done. Whether responding to a crisis or trying to affect change, collaboration and cooperation shorten the timeline towards a shared goal. Teamwork makes the dream work, as they say.

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