Behind the design: Nahum Escobedo interview
Polestar Precept is a statement, a declaration of where our brand is heading. To that end, we've spoken in great detail all about the innovative technology, materials, and design that make up the Precept. What we haven't done is spoken about the inspiration behind the design. So, we sat down with Senior Exterior Designer Nahum Escobedo to do just that.
Why the choice to make the Precept a vehicle that's a lot closer to reality than most concept cars?
In the past, we had to do concept cars because it was a way to challenge the boundaries of design and technology. Now, technology is moving quite fast, which allows us to be much more creative when it comes to showcasing visions and ideas that are both conceptual and a lot closer to reality. People are excited by concept cars, but they know they're never going to see anything like them on the roads. Instead, they see what those brands actually bring to market, and it's a huge letdown. We didn't want to make that kind of misleading promise, so we focused on designing something that is both futuristic-looking and a beautiful car that you can own in the near future. Sustainability is also a big part: not trying to waste materials or resources. We want to make exciting beautiful cars, but we have to be mindful of the fact that a change needs to be made in the automotive industry when it comes to using recyclable materials as well as challenging the design.
What's your favorite design element of the Precept and why?
That's a tough one! I really like the rear. It has this very techy aerodynamic look to it, it's minimalistic, it's futuristic, and everything that's there has a function.
Is it accurate to call the Precept a concept car? Would "commitment car" be more fitting?
This is a very interesting question, because the word "commitment" can scare people (laughs). I think of it more as a "near future vision car." This is our vision, and it showcases our core values, and it's not so far from reality. We never wanted to call it a concept car. When I break down the word and think "concept," it reminds me of a con artist, you know? A concept car is something that might never come. It's an illusion. The Precept, on the other hand, is something that sets the standard. It's the beginning of something new.