All aboard: the Polestar Referral program
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we're launching the Polestar referral program.
Now, Polestar drivers will be able to share the thrill of electric driving with family, friends, and fans, and in turn, get rewarded for it.The Polestar Referral program allows owners to spread the word of electric driving through person-to-person referrals. By generating and sharing a personal referral code, owners can invite others to join the Polestar journey.*Not only is it a step towards greater adoption of sustainable, electric mobility, but both referrers and the new Polestar owners will receive a gift as a token of appreciation: a unique Polestar Power Houdi, vouchers for our additional shop, or an exclusive original design sketch, depending on the amount of completed referrals.The digital referral codes are personal and unique for each referral. The same link can't be used twice. But as soon as the code has been shared with someone, a new code can be generated and shared with another. And once a new Polestar owner is aboard, they can also generate codes to refer friends, colleagues, or even the neighbor with that gas guzzling pick-up truck. And in this way, reap rewards.Being enthusiastic about something is a powerful thing. Because it tends to get people equally excited. And spreading the word of electric driving might be one of the most powerful things when it comes to transitioning to a cleaner, more sustainable future.*Pre-owned Polestars are not part of the referrals program.
One Charge Challenge: Denver, Colorado
In this first edition of the One Charge Challenge, we will be exploring Denver and the Rocky Mountains to see just how much we can get done on one charge. With a high elevation and steep winding roads, we know we have to plan our route carefully to maximise the experience.
Is Quiet Luxury the next big thing in mobility?
You may have seen it on your TV screens recently. Your favorite fashion influencer has probably enthused about it on TikTok. Or maybe you've read one of the countless editorials that litter the lifestyle pages of glossy magazines. Unknowingly or not, the latest trend taking over the fashion industry has almost certainly touched your life. But dig a little deeper and you start to discover two things. Firstly, this trend isn't just limited to the fashion world. And secondly, it's not really a trend at all. Welcome to the wonderfully rarefied world of quiet luxury.
Four things you didn't know about Polestar (but wish you did)
We're not one to toot our own horn. So we won't. We won't tell you how we've manufactured 150,000 Polestar 2s. We won't get into brand growth and vehicle registrations. And we certainly won't mention our ever-growing global retail footprint that has resulted in over 20,000 handovers in the United Kingdom alone. No. We'll leave the PR to the press people. Instead, as others celebrate these milestones, we'll focus on some of the human (and not-so-human) stories behind the numbers. Because Polestar isn't just about cars. It's about people.