“Simplifying car ownership really vibes with me,” says YouTuber and published author Jenny Mustard. “So does the fact that you're investigating the sustainability angle very seriously.”
Polestar sits in a constellation made up of those brands and individuals who get it. What we're doing resonates with them, and thus we find ourselves in a cluster of those who share our beliefs and believe in our mission.
Jenny Mustard is one of those like-minded individuals. A self-described design lover and ardent minimalist, she's someone who shares the Polestar philosophy and speaks the Polestar language (not unlike Sam). We therefore invited her here to share her thoughts around the brand, the cars, and even our HQ.
"The cars are more streamlined and less cluttered, which makes them aesthetically minimalist," she states. "For example, the lack of frames around the mirrors. They look and feel very modern." She goes on to state that "the Polestar 2 is minimalist, vegan, and eco-friendly. What's not to like?"
We agree wholeheartedly.
Circulor is a company that works with blockchain technology to trace materials and help companies achieve more sustainable and transparent supply chains. We spoke with CEO and co-founder Doug Johnson-Poensgen about traceability-as-a-service, proving responsible sourcing, and the LCA report that was recently released by Polestar.
When it comes to dedication, one area we remain focused on is defining a new premium. It encompasses design, innovation and, of course, sustainability. That’s why it’s so gratifying when someone recognizes our approach. Because when it comes to confirmation and endorsement, there is no greater seal of approval than being named the best in all the aspects you value the most.