Rosendal Garden Party: Polestar 2 hosts the world’s first in-car livestreamed music festival
Streaming. A way to deliver and consume content in real time without the need for storage. This now ubiquitous technology has seen a wide variety of content and events appear on multiple devices. Computers. Smartphones. And now, thanks to the Vivaldi web browser, Polestar 2.
Through our partnership with concert event Rosendal Garden Party, Polestar 2 will now host the world’s first livestreamed, in-car music festival, featuring performances by GAYLE, The National, Linn Koch-Emmery, and Daniela Rathana. Drivers of Polestar 2 will be able to stream a different set by the aforementioned artists each night of the festival (see sidebar).
Taking place on the picturesque island of Djurgården in Stockholm’s archipelago from June 8th to the 11th, Rosendal Garden Party’s lineup also features The Strokes, Florence + The Machine, Tyler, The Creator, Wet Leg, and Albin Lee Meldau.
And of course, the collaboration is about more than streaming live sets from the festival to the all-electric fastback. Rosendal Garden Party will make use of the methodology we implemented in our LCA reports to measure and understand how they can reduce the climate footprint of the event and its visitors.
Streaming enables a wide variety of content to be consumed on an equally wide variety of devices. Thanks to the Rosendal collaboration, music festivals and EVs can now be added to that list.
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You may have seen it on your TV screens recently. Your favourite fashion influencer has probably enthused about it on TikTok. Or maybe you've read one of the countless editorials that litter the lifestyle pages of glossy magazines. Unknowingly or not, the latest trend taking over the fashion industry has almost certainly touched your life. But dig a little deeper and you start to discover two things. Firstly, this trend isn't just limited to the fashion world. And secondly, it's not really a trend at all. Welcome to the wonderfully rarefied world of quiet luxury.
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