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Polestar 3 in front of residential street in central Madrid

What is automotive luxury in the 21st century?

The luxury landscape is undergoing a radical transformation. Luxurious no longer simply means expensive. Rarity, time, and craft remain key players. Yet principles, values, and a compelling narrative based on authenticity are now fundamental for a product, a place, or an experience to be considered luxury. This is particularly true for the automotive world.

Polestar 3 in Jupiter on the streets of Madrid.

Experiencing the sound system of Polestar 3

Great audio is an indisputable part of a good road trip. In a sense, it’s the driver’s fuel. From our early beginnings, we’ve aimed to make the moments behind the wheel of a Polestar some of the best of the day, with a driving experience that encourages taking the long route home. What completes the experience is Dolby Atmos®.

Aerial view of 2 Polestar 3s in remote Spanish village.

This Polestar 3 exterior colour tops the list

Choosing a colour is one of the most enjoyable decisions when getting a new car. That’s not to say it’s easy. Especially when you have to choose between stunning, ravishing, and equally striking. Although choosing from the curated colour palette for Polestar 3 probably wasn’t easy, the public has spoken. With a staggering 39 percent, one exterior colour tops the chart of configurated cars.