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Polestar 0 project.

Polestar 0 project: starting and ending with zero

The automotive industry needs a complete overhaul. And we’re on a quest to find out what we can build upon, and what needs to go. Because as we see it, the new beginning for automotive starts and ends with zero.

Polestar Precept: From concept to car, episode 9

Performing under pressure. The Chassis and Vehicle Dynamics teams were given a task and a hard deadline, to get a Polestar 5 prototype ready for the Goodwood hillclimb.

CES 2023: ten tech trends making our lives easier

If you want to know what the future of technology looks like, CES is the place to be. As the global stage for innovation, this cross-sector event is a mecca for technological breakthroughs, making it just the place for brands to showcase their new designs and tech.

An overhead view of a building made of snow, with four Polestar cars nearby.

When in Rovaniemi

Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.

Kindred spirits: Bridge of Weir  

Polestar 3 will feature fully traceable, sustainable leather, supplied by premium leather manufacturer, Bridge of Weir. We spoke with Dr Warren Bowden, the company’s Head of Innovation and Sustainability, about sustainability credentials, and about keeping up with changing trends and demands. With fruity leather alternatives popping up here and there, we got his view on the role of leather in next-generation car interiors.

Yearly Highlights 2022

Some might measure a year in sunrises, sunsets, or cups of coffee. But at Polestar, a year is measured in moments. Through groundbreaking innovations, milestones, and once-in-a-lifetime experiences, 2022 has been quite the journey. Some moments have been big, and others have been huge. You get 525,600 minutes to spend each year. This is how we spent ours.

Polestar sustainable materials

First things first: sustainable materials

When facing problems, we are often told to go to the root of the issue. The issue of recycling and sustainability is no different. Climate change cannot be solved through ad-hoc solutions. It requires a restructuring of our manufacturing processes, from beginning to end. Our cars begin with raw materials. So that is where we must start, on our journey towards true sustainability.

The complex relationship between leather and sustainability

To reach climate neutrality we have to start from the beginning. Rethink and redo. Explore, develop, and compare. When choosing materials, and how to design with them, sustainability has to be top of mind. It can’t be achieved at a later stage of the process. It must be ensured from step one.

Polestar 2 BST edition 270 at Circuito Ascari

More than the sum of its parts: BST edition 270

Working with others comes with a wealth of advantages. The sharing of expertise, lessons learned, and creating things that would never have been possible while working alone. The Polestar 2 BST edition 270 is one such thing. A passion project brought to you by the best in the business.

Polestar Precept: From concept to car, episode 8

To progress, we must first assess. Attribute prototype cars are put through their paces to assess how well the different parts work, and how they can be improved upon.

A tonne lighter: new Polestar 2 sustainability upgrades

Put one foot in front of the other. Repeat. One step at a time. This is the only way to move forward and standing still isn’t an option. Our direction is clear, our goals are set in stone, and we’re eager to take the next big step with the new Polestar 2 sustainability upgrades.

A man standing on stage in front of a screen showing a white car.

Polestar 3 world premiere

We need to invite them in.

Harry Styles accepting an award on a stage surrounded by people.

Toronto International Film Festival 2022

Film festivals are about more than the films.

Silence, set in stone

Silence can be peaceful. It can be awkward. And it can speak volumes. But sometimes, silence is just a void. An absence of engagement, commitment, or promise. In the context of car brand’s climate goals, it’s a blank to be filled in.

Polestar 0 project: a directed call for collaboration on the elimination of greenhouse gases

Sturdy constructions are built from the ground up. The same goes for sustainable products. Creating a truly climate-neutral car means we first need a sustainable foundation. But laying a solid, and sustainable base is no solo mission. It requires teamwork. Which is why we’re looking for further collaboration in the Polestar 0 project.

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