Polestar strives to ensure digital accessibility for everyone and provide all of its customers with an egalitarian, respectful, accessible and professional service.
Polestar strives to ensure digital accessibility for everyone and provide all of its customers with an egalitarian, respectful, accessible and professional service.
Digital accessibility – polestar.com/en-il
Pursuant to the Equal Rights for Persons with Disabilities Law, 5773-2013 and the Israel Standard (IS) 5568 , we invest considerable efforts to ensure that persons with disabilities will be able to use and enjoy this website in an independent and equal manner. We use the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA as a guide, and our website's level of accessibility is currently WCAG 2.0 Level AA.
Pursuant to the Equal Rights for Persons with Disabilities Law, 5773-2013 and the Israel Standard (IS) 5568 , we invest considerable efforts to ensure that persons with disabilities will be able to use and enjoy this website in an independent and equal manner. We use the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA as a guide, and our website's level of accessibility is currently WCAG 2.0 Level AA.
We realise though that all areas of our websites are not yet fully accessible, but we are improving our website's accessibility features.
We realise though that all areas of our websites are not yet fully accessible, but we are improving our website's accessibility features.
This Accessibility Statement provides our current Accessibility status of the website Polestar – Electric cars | Polestar Israel, and we will update this Statement as our compliance efforts continue.
This Accessibility Statement provides our current Accessibility status of the website Polestar – Electric cars | Polestar Israel, and we will update this Statement as our compliance efforts continue.
What we have done
We regularly conduct accessibility audits, both internally and with external experts, to identify and address accessibility issues.
We regularly conduct accessibility audits, both internally and with external experts, to identify and address accessibility issues.
The latest audit was conducted from January to April, 2025.
The latest audit was conducted from January to April, 2025.
Some of our recent accessibility improvements are:
Polestar.com:
Polestar.com:
- Enhanced appearance of alternative text (alt text)
- Enhanced heading structure
- Enhanced content structure to follow proper HTML standards
- Enhanced color contrasts
- Enhanced keyboard navigation and focus states
- Enhanced usage of aria labels
- Enhanced landmark roles (made with ARIA)
- Enhanced descriptive accessible names for buttons and links
- Better support for visual updates to be announced to assistive technology
- Added skip links option
- Hidden decorative videos from assistive technologies
Polestar App (iOS and Android):
Polestar App (iOS and Android):
- Added alt texts to key images (e.g., Digital Key, Car in Use)
- Improved screen reader support for visual-only elements (e.g., step indicators, climate settings)
- Improved contrast and clarity in UI components
- Ensured proper naming of buttons and labels
- Improved focus handling and tab order
- Adjusted spacing between interactive elements
- Coded links and buttons correctly for assistive technologies
- Clarified unclear button labels (e.g., 'Change Car', 'Settings')
- Corrected heading structures for screen readers
- Added accessibility labels or traits to key interactive elements
- Ensured proper focus behavior in modals and dialogs
- Improved screen reader compatibility for dynamic UI components
- Split long texts into readable paragraphs
- Fixed VoiceOver crashes during scrolling
- Corrected semantic markup for headings
- Max charge limit indicators are not announced by screen readers
How we are working with accessibility
Our goal is to have a website that is accessible to everyone. To achieve this, we run continuous testing in the course of the development and perform manual audits several times per year. For automated testing, we use HTML validators, browser, and editor plugins.
Our goal is to have a website that is accessible to everyone. To achieve this, we run continuous testing in the course of the development and perform manual audits several times per year. For automated testing, we use HTML validators, browser, and editor plugins.
We support the two latest major versions of the browsers Firefox, Microsoft Edge, Safari, and Chrome.
We support the two latest major versions of the browsers Firefox, Microsoft Edge, Safari, and Chrome.
Despite this, we are aware that we may, at any given time, not pass all available online validation tools. Please find below our strategy for how we aim to improve our customer experience, but also a list of all currently known issues that remain for us to address. We expect these issues to be resolved in future updates of the website redesigns, as they are part of our development backlog.
Despite this, we are aware that we may, at any given time, not pass all available online validation tools. Please find below our strategy for how we aim to improve our customer experience, but also a list of all currently known issues that remain for us to address. We expect these issues to be resolved in future updates of the website redesigns, as they are part of our development backlog.
How we continuously improve
We continuously identify and document any accessibility issues that we find on our website and prioritise them according to the overall impact they have for our visitors, but also based on the level of effort that is required to address them. Issues that greatly affect the website experience from an accessibility perspective are immediately addressed. We take reasonable measures to fix other issues within 6 months from the time of our last audit.
We continuously identify and document any accessibility issues that we find on our website and prioritise them according to the overall impact they have for our visitors, but also based on the level of effort that is required to address them. Issues that greatly affect the website experience from an accessibility perspective are immediately addressed. We take reasonable measures to fix other issues within 6 months from the time of our last audit.
If you encounter any accessibility issues while navigating our digital properties, please contact Polestar support at accessibility@polestar.com.
If you encounter any accessibility issues while navigating our digital properties, please contact Polestar support at accessibility@polestar.com.
Be assured that we take your feedback seriously and will consider it as we evaluate ways to accommodate all of our customers.
Be assured that we take your feedback seriously and will consider it as we evaluate ways to accommodate all of our customers.
For information about our processing of your personal data, please read our Privacy notice.
For information about our processing of your personal data, please read our Privacy notice.
Below, we’ve documented the known accessibility issues. These issues vary in frequency. Some occur rarely, while others appear across multiple pages.
Below, we’ve documented the known accessibility issues. These issues vary in frequency. Some occur rarely, while others appear across multiple pages.
Polestar.com
Guideline 1.1 Text Alternatives
Guideline 1.1 Text Alternatives
- Images lack alternative text (alt text) or have unclear descriptions.
Guideline 1.2 Time-based Media
Guideline 1.2 Time-based Media
- Videos lack subtitles.
- Decorative videos aren’t hidden from assistive technologies.
Guideline 1.3 Adaptable
Guideline 1.3 Adaptable
- Some pages lack proper heading structure or use headings incorrectly.
- Landmark roles (made with ARIA) are missing or not correctly implemented.
- Content structure doesn't follow proper HTML standards.
Guideline 1.4 Distinguishable
Guideline 1.4 Distinguishable
- Some content lacks proper contrast or uses color incorrectly.
- Zooming or adjusting text spacing may cause minor display issues.
Guideline 2.1 Keyboard Accessible
Guideline 2.1 Keyboard Accessible
- Keyboard focus occasionally gets stuck.
- Page navigation sometimes lacks logical order.
- Some content isn't keyboard accessible.
Guideline 2.4 Navigable
Guideline 2.4 Navigable
- Skip links are not correctly implemented.
- Some guidance content is unclear or inconsistent (e.g, page titles, link purpose, labels).
- Interactive elements have poor focus visibility.
Guideline 2.5 Input Modalities
Guideline 2.5 Input Modalities
- Some elements have inconsistent visible text and accessible names.
Guideline 3.1 Readable
Guideline 3.1 Readable
- Language tags are missing or wrong, affecting screen readers.
Guideline 3.2 Predictable
Guideline 3.2 Predictable
- Unexpected content updates affect user focus.
- Forms are inconsistently implemented.
Guideline 3.3 Input Assistance
Guideline 3.3 Input Assistance
- Certain input fields have no labels or instructions.
Guideline 4.1 Compatible
Guideline 4.1 Compatible
- Buttons and links lack descriptive accessible names or are not provided in the local language.
- Not all visual updates are announced to assistive technology.
- Error messages are missing or appear unexpectedly.
- Error messages don’t explain what went wrong or how to resolve it.
EN 301549 - 11.7 User preferences
EN 301549 - 11.7 User preferences
- User settings may not apply properly or cause display issues.
EN 301549 - 12.1 Product documentation
EN 301549 - 12.1 Product documentation
- Some PDFs are not fully accessible.
Who is affected
The identified accessibility issues may impact users with disabilities. For example:
The identified accessibility issues may impact users with disabilities. For example:
Users with visual impairments, who rely on screen readers or magnification tools, may be affected by insufficient contrast and the absence of alternative text, and have issues to navigate due to incorrect structure of the content.
Users with visual impairments, who rely on screen readers or magnification tools, may be affected by insufficient contrast and the absence of alternative text, and have issues to navigate due to incorrect structure of the content.
Users with hearing impairments, who require captions for video content, may be affected when videos lack subtitles.
Users with hearing impairments, who require captions for video content, may be affected when videos lack subtitles.
Users with motor impairments, who navigate using a keyboard or other assistive devices, may encounter difficulties to access some buttons and links and issues with tab order, focus indicators and inconsistent form behavior.
Users with motor impairments, who navigate using a keyboard or other assistive devices, may encounter difficulties to access some buttons and links and issues with tab order, focus indicators and inconsistent form behavior.
Users with cognitive disabilities may struggle to understand the content when clear labels, instructions, or a logical page structure are missing.
Users with cognitive disabilities may struggle to understand the content when clear labels, instructions, or a logical page structure are missing.
Other services
Polestar is operating in Israel via an importer, Mayer Cars and Trucks Co. Ltd.
Polestar is operating in Israel via an importer, Mayer Cars and Trucks Co. Ltd.
To find out more about Building Accessibility Arrangements and Accessible Customer Service, click here (Declaration of Accessibility – Mayer Group (mct.co.il)
To find out more about Building Accessibility Arrangements and Accessible Customer Service, click here (Declaration of Accessibility – Mayer Group (mct.co.il)
