Polestar Formula 2030
Formula
/ˈfɔː.mjə.lə/
Noun. A defined rule or method used to solve a problem or show how things are related.
Polestar has a formula. A formula that has remained the same since the beginning. Remove what’s unnecessary. Improve what remains. Refuse to compromise. We’ve never deviated from this formula. We’ve refined, reduced, removed, iterated, and optimised. This concept car is the latest result. An embodiment of the values that define Polestar: design, sustainability, and performance. This car is Polestar Formula 2030.
In the driver-oriented cockpit, the steering wheel, screens, centre console and tunnel placement are positioned to provide the optimal driving experience, free from distraction. The experience shifter allows the driver to switch between driver modes via the centre-column button. Screens, steering wheel position, seat position, and steering feel adjust depending on the selected mode. The steer-by-wire system has inputs sent from the steering wheel to actuators via electronic control units. No mechanical input, no steering column. Haptic feedback is provided to gauge road feel and wheel resistance.
A larger, curved driver display, in combination with a multifunctional steering wheel, offers instantly accessible information and control. Designed for clarity and control, precision graphics and a carefully crafted segmented fade enhance readability while elevating the overall cockpit experience. Tactile, physical buttons offer feedback and control free of distraction. Additionally, their positions and functions can be changed, creating the driver’s ideal layout. The driver display features swappable cards that allow users to choose which information is displayed. Switching between modes (Calm, Map, and Car-centric) is quick and effortless, making it easy to adapt the interface in seconds.
Smooth tonal transitions
A cohesive tone-in-tone colour scheme creates subtle transitions across surfaces and textures, unifying the visual expression throughout the interior and exterior.
Low-emission steel
The seat frame and cross-car beam are made from low-emission galvanised steel. The use of recycled raw material and renewable energy reduces emissions.
Designed for circularity
The mono-material door concept is created by using materials from the same polymer family for all layers, to prepare for closed-loop recycling.
Bio-based composites
The seat hardback is made of European flax and bio-based Polypropylene to lower the carbon footprint and weight, presented in a signature grid weave and a new colour inspired by flax fields.
By Design is a series exploring the people, processes, and sources of inspiration behind Polestar’s products. Watch the Formula 2030 episode, featuring Head of Design Philipp Römers, to dive into the details.
The sketches
