It can be difficult to know when a tipping point has been reached. Usually, a series of events, both big and small, have led the situation to a point where change is inevitable. And sometimes, that change doesn't happen fast enough. Sometimes, a boost is needed to get to the event horizon.
Such as World EV Day.
Launched by Swedish-Swiss firm ABB and sustainability-oriented video publishing network Green.tv, September 9th will be a day of "global e-mobility appreciation, helping to drive the shift to sustainable road transport and a zero-emissions future". 2020 will see the first iteration. And Polestar is a founding member.
"I'm thrilled to be working with a leading OEM like Polestar on World EV Day," says Green.tv founder Ade Thomas. "This day will become the catalyst for a digital campaign to celebrate e-mobility as a key tool in driving a decarbonised transport future for all."
The founders see this day as the start of a truly international movement towards electric mobility and emission-free driving.
It seems like we've arrived at a tipping point.
Everything we produce today has an environmental footprint. EVs are no exception. But that doesn't have to be the case. Over time we can change how cars are made. And you can influence that progress. Because what you choose to buy is what the industry becomes. To enable us all to choose the greenest path, we all need to understand the scope of that footprint.