When in Rovaniemi
Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don't just govern behaviour, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one's surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.
Rovaniemi, to be specific.
Six miles south of the Arctic circle, Rovaniemi has long been associated with two disparate figures: influential architect and designer Alvar Aalto, and celebrated gift-giver Santa Claus. And though we can appreciate the latter, it's the former that we, as a design-led brand, wanted to acknowledge and pay homage to. Our temporary space, made to the same exacting minimalistic standards as everything else Polestar, fits right in with Aalto's Modernist creations that dot downtown Rovaniemi. And it's this same minimalism that enabled us to build our space out of a material that's in abundance in the Lapland capital. Something that's integral to the town's identity as the official hometown of Santa Claus.
Clean, sustainable, circular, and part of our colour palette, snow was the ideal material with which to create our temporary space. Harvested nearby, assembled locally, and brought to the site in electric trucks, the snow and ice will return to the system from whence they came once the temporary space is finished, finding use on the slopes of nearby Ounasvaara.
The temporary space itself served as an extension of the Polestar brand in the far north, featuring test drives on a nearby track and components, already a hallmark of any Polestar space, realized in ice.
When in Rovaniemi, do as the Rovaniemians do. Be minimalistic. Be conscious of the delicate environment you're surrounded by. And use snow.
New year, new me: Polestar 2 model year 2024
The ancient Babylonians are said to have been the first people to make New Year's resolutions. While they didn't promise to sign up for a gym membership or stop eating fast food, the idea that a new year brought a better version of themselves was the same. Polestar has taken this to heart by always striving to become better and better for each year that passes.
White slopes and green goals: How Laax became one of Switzerland's greenest ski resorts
Our partnership with Weisse Arena Group, which manages Laax ski resort in the Swiss alps, is in its second year. So we caught up with their Sustainability Officer Reto Fry to talk green goals and how to keep our slopes white in the face of climate change.
CES 2023: Ten tech trends making our lives easier
If you want to know what the future of technology looks like, CES is the place to be. As the global stage for innovation, this cross-sector event is a mecca for technological breakthroughs, making it just the place for brands to showcase their new designs and tech.