The user interface is the bridge between car and driver. It allows for seamless integration, and therefore needs to be seamlessly integrated itself. Polestar engineers and designers spend a lot of time incorporating the user interface into the car as naturally as possible.
Oddly enough, they take it out of the car to do this. Polestar’s interaction design team have built rigs to test each and every interaction and function of the user interface, from the radio to the home screen menu and everything in between. Hand-drawn sketches, iPads, wireflows, sticky notes, and at least one wall that looks like something out of the first season of True Detective, the system’s functionality is tested from every angle. From accessing the 360° camera to booking a table via voice command, the interaction design team and their rigs make it possible.
When it comes to dedication, one area we remain focused on is defining a new premium. It encompasses design, innovation and, of course, sustainability. That’s why it’s so gratifying when someone recognizes our approach. Because when it comes to confirmation and endorsement, there is no greater seal of approval than being named the best in all the aspects you value the most.
It's said that a journey of a thousand miles begins with a single step. We've already broken up with the conventions of the car industry, determined to accelerate the change to a more sustainable future. Now we're embarking on our greatest journey so far: challenging ourselves to create a climate-neutral car by 2030, by reducing emissions throughout the supply chain and production.