Us By Night 2019
“A design and creativity festival, curated for the hungry.” That's how Us By Night, a three-night long event held in Antwerp every September, describes itself.
From September 26th to 28th, designers and creatives of every stripe descend upon Antwerp's Waagnatie neighbourhood to inspire and be inspired. A night market offering "honest foods and drinks" (their words) is a running feature, along with a tattoo booth, XXL screens and projectors in every direction, and "colours and movements done just right" (again, their words). Creative directors, set designers, sneaker collagists, and purveyors of positivity are but some of the speakers presenting over these three days.
And one of those speakers was Polestar's own Pär Heyden, there to talk design, communication, and challenging norms.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
Global soundscapes with Lisa Nordström
The Polestar universe is one of precision. Materials, colours, sizes, angles, they're all given what some might consider an obsessive amount of attention. This is done, in part, because one often uses more than one sense when experiencing things. It's true of the products. It's true of the brand. And it's true of the spaces.