The Year of the Rat
It's officially the Year of the Rat. The first sign in the Chinese zodiac, the rat represents optimism, energy, creativity, adaptability, and attention to fine detail.
Those born under this sign have these attributes. And it just so happens that something new is coming from Polestar. Something that, like the sign it's born under, will embody a better way of doing things. Call it a new year's revolution.
Happy Year of the Rat.
When in Rovaniemi
Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don't just govern behaviour, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one's surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.
Yearly Highlights 2022
Some might measure a year in sunrises, sunsets, or cups of coffee. But at Polestar, a year is measured in moments. Through groundbreaking innovations, milestones, and once-in-a-lifetime experiences, 2022 has been quite the journey. Some moments have been big, and others have been huge. You get 525,600 minutes to spend each year. This is how we spent ours.