As we never tire of saying, the Polestar 1 was highly anticipated. A select few had been given the opportunity to experience our electric performance hybrid. They were limited to our proving ground in Hällered, a quiet spot in western Sweden, far from prying eyes. But how to introduce Polestar 1 to the world, and give those other would-be drivers a few minutes behind the wheel?
The answer came in the form of test drive events, arranged in different parts of the world: the postcard-perfect Northern California coast, the storied avenues of Florence, and the mountain roads of Chengdu, each location serving as a nexus for local journalists to take our electric performance hybrid for a spin.
Read their impressions above.
Sustainability is a unifying topic. One of the defining issues of the current age, the push for greater sustainability must span everything, every industry sector, every geographic area. Accordingly, it makes sense to collaborate. To unite those already engaged in the quest for a more sustainable future.
The near future has been a muse for countless designers. It provides a framework in which creativity can thrive alongside an inbuilt sense of realism. The Polestar Design Contest and Polestar Precept were some of our near-future explorations. “Afterworld: The Age of Tomorrow” is one of Balenciaga's. And they've asked Polestar to be a part of it.
It can be difficult to know when a tipping point has been reached. Usually, a series of events, both big and small, have led the situation to a point where change is inevitable. And sometimes, that change doesn't happen fast enough. Sometimes, a boost is needed to get to the event horizon.