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Polestar Precept

Precept: a rule intended to inform behaviour or thought. In other words, a way of declaring how you mean to proceed. Starting as you mean to go on. Stating your intentions up top. A manifesto. It’s also the name for something that takes all of our ambitions and combines them.

Sometimes, they all come together. All the ambitions, hopes, aspirations, dreams, and plans.

At Polestar, that's just happened. Our ambitions for sustainability, our plans for technology, and our aspirations for design have all meshed. Mingled. Come together. And we've given it a name.  

It's called Polestar Precept. 

See for yourself.

Related

Polestar Precept: From Concept to Car, Episode 3

Inspiration is fickle. It can come in a flash and disappear just as quickly. It doesn't stick to any schedule, a curse every creative knows all too well. Inspiration can be tricky.

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