Precept: a rule intended to inform behaviour or thought. In other words, a way of declaring how you mean to proceed. Starting as you mean to go on. Stating your intentions up top. A manifesto. It’s also the name for something that takes all of our ambitions and combines them.
Sometimes, they all come together. All the ambitions, hopes, aspirations, dreams, and plans.
At Polestar, that's just happened. Our ambitions for sustainability, our plans for technology, and our aspirations for design have all meshed. Mingled. Come together. And we've given it a name.
It's called Polestar Precept.
See for yourself.
We Harvest Wind: Thijs Biersteker drives change through art
Art communicates. It resonates with us all in a way that few of us can fully articulate. The medium doesn't matter either. Whether sculpture or song, acrylics or alabaster, art provokes a reaction. As such, it's an incredibly powerful way to deliver a message, directly accessing the audience's emotions and creating a connection. Which is exactly why Thijs Biersteker does what he does.
Yearly Highlights 2021
Challenging conventions. Evolving our design language. Driving climate action. These are the convictions that define the Polestar universe. Looking back across another eventful year, it's evident that they've all contributed to the expansion of said universe. These are our highlights from 2021.