Precept: the design
“Polestar Precept's aesthetics are rooted in cutting-edge technology rather than historical automotive references,” states Polestar Head of Design Maximilian Missoni when asked about the design of Polestar Precept. “Our goal was to question automotive conventions and traditions and start an entirely new chapter of avant-garde design.”
Precept pulls off a balancing act of being both visionary and realistic, a logical evolution of Polestar's design language as well as a sizeable leap forward for automotive. Both the interior and the exterior of Precept feature sustainable or recycled materials, which have created new design opportunities due to their unique characteristics.
"As designers, we can contribute to the move towards sustainability by getting inspired by these new materials," Missoni continues. "With Precept, we wanted to show that sustainability and technology can be merged into stunning products."
Polestar and Bcomp: the making of our signature interior weave
The car industry is undergoing seismic shifts. Powertrains, autonomous driving, and infotainment systems are completely transforming our understanding of mobility. Not to be outdone interior designers and fabric manufacturers are making their own innovations - racing to find materials that are sustainable while still retaining an exclusive feel. And in the middle of the Swiss Alps, we think we've found just that.
Shredding surfboards to make sustainable skateboards
In the past decades, skateboarding has moved from the fringes of society to the TV screen, from subculture to the Olympic games. With that type of trajectory, we wondered what the next step for skateboarding might be. So, we traveled to the birthplace of skateboarding to find out. Surf and skateboard manufacturer Shred MFG tells a story of passion, craftsmanship, and a greener future for the boarding community.