“Polestar Precept's aesthetics are rooted in cutting-edge technology rather than historical automotive references,” states Polestar Head of Design Maximilian Missoni when asked about the design of Polestar Precept. “Our goal was to question automotive conventions and traditions and start an entirely new chapter of avant-garde design.”
Precept pulls off a balancing act of being both visionary and realistic, a logical evolution of Polestar's design language as well as a sizeable leap forward for automotive. Both the interior and the exterior of Precept feature sustainable or recycled materials, which have created new design opportunities due to their unique characteristics.
"As designers, we can contribute to the move towards sustainability by getting inspired by these new materials," Missoni continues. "With Precept, we wanted to show that sustainability and technology can be merged into stunning products."
It's said that a journey of a thousand miles begins with a single step. We've already broken up with the conventions of the car industry, determined to accelerate the change to a more sustainable future. Now we're embarking on our greatest journey so far: challenging ourselves to create a climate-neutral car by 2030, by reducing emissions throughout the supply chain and production.
We've been all-in from the get-go. Committed to creating a climate-neutral future and ushering in a new era of sustainable electric performance. But big announcements demand precise definitions. Without clearly defined goals, we'll be chasing the end of the rainbow. That's why we're moving away from opaque definitions, spearheading a movement for transparency throughout the automotive industry.