Polestar 2 meets the press
"It handles and rides with real sophistication… and just oozes cool.” Yes, that's how we all feel about the Polestar 2. That should be shocking to none. It's the embodiment of all our current ambitions. But when it comes to an objective look, we might be too close. We can't see the forest for the golden brake callipers.
What we needed to hear was impartial, unbiased feedback. We needed to expose the Polestar 2 to objective scrutiny. Therefore, we sent out the signal, and invited the press to Hällered to drive a Polestar 2 prototype. Journalists from the UK, Germany, Norway, the US, and China braved the howling winds and shimmering sheets of rain which pass for autumn weather in Sweden to drive the Polestar 2. And what they had to say was a resounding confirmation of our own opinions. That opening quote, in fact, is not from someone here at Polestar, but comes courtesy of Top Gear. See a smattering of other quotes below, and click on said quotes to read the articles.
"Polestar's first EV makes an excellent first impression."
"(Polestar 2) is a fully evolved sedan engineered for economy and more than enough performance."
"With its high quality and modernity, this beautiful 5-seater will excite."
"This is the most positive surprise we've had this year. A remarkably solid debut."
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
Global soundscapes with Lisa Nordström
The Polestar universe is one of precision. Materials, colours, sizes, angles, they're all given what some might consider an obsessive amount of attention. This is done, in part, because one often uses more than one sense when experiencing things. It's true of the products. It's true of the brand. And it's true of the spaces.
2's Day with Polestar 2
2's Day. Tuesday, February 22nd, 2022. Or, more satisfyingly: 22/02/22. Given that it will take another 200 years for the next occurrence of this type (and it looks like February 22nd, 2222, will actually fall on a Friday), we figured there was no better time to look at our own number 2.