The Polestar 1 offers a driving experience unlike any other. We've been saying this for a while. And so far, the only people who could attest to it have been, well, Polestar people. Engineers, designers, and so on. Their opinions are qualified, but they're definitely not unbiased.
So we invited the automotive press to try for themselves. Journalists from Norway, the US, Germany, Canada, the Netherlands, the UK, and Sweden (naturally) travelled to Gothenburg to sit behind the wheel and create their own Polestar driving experiences.
Every journalist who emerged from the car, whether after driving it themselves or riding shotgun for one of development engineer Joakim Rydholm’s “dynamic driving experiences”, had a smile on their face. Even the curtains of rain which signify a Swedish summer day couldn’t dampen people’s spirits. See a smattering of their thoughts below, and click on them to read the articles:
When it comes to dedication, one area we remain focused on is defining a new premium. It encompasses design, innovation and, of course, sustainability. That’s why it’s so gratifying when someone recognizes our approach. Because when it comes to confirmation and endorsement, there is no greater seal of approval than being named the best in all the aspects you value the most.
Sustainability is a unifying topic. One of the defining issues of the current age, the push for greater sustainability must span everything, every industry sector, every geographic area. Accordingly, it makes sense to collaborate. To unite those already engaged in the quest for a more sustainable future.
The near future has been a muse for countless designers. It provides a framework in which creativity can thrive alongside an inbuilt sense of realism. The Polestar Design Contest and Polestar Precept were some of our near-future explorations. “Afterworld: The Age of Tomorrow” is one of Balenciaga's. And they've asked Polestar to be a part of it.