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Journal 7

The Polestar 1 World Tour continues, and next up is the prestigious Monterey Car Week in California. This collection of events is arguably one of, if not the, most exclusive automotive gatherings in the world—with exotic cars new and old on display from the world's most desirable brands.

A black and white Polestar display on grass with a white Polestar 1 inside.
Dates: August 23–26, CA, USA #pebblebeachconcours

Pebble Beach Concours d'Elegance

The Polestar Pavilion will take pride of place on Peter Hay Hill at Pebble Beach, where visitors will be able to view Polestar 1, chat with our team and experience the hospitality and serenity of the bespoke Polestar environment.

Monterey Car Week includes some very special events for car enthusiasts, connoisseurs and collectors including The Quail, A Motorsports Gathering on Friday and the Concept Lawn at Pebble Beach on Sunday. Polestar 1 will be shown at both these events with the beautiful Monterey Peninsula as a backdrop. And, in a break from his duties as CEO of Polestar, Thomas Ingenlath will be an honorary judge in the famous Pebble Beach Concours d'Elegance.

A fitting debut for Polestar and Polestar 1 on North American soil.

Front view of a metallic Polestar 1 outside a fancy event ground with lots of people and red flowers.
People inspecting a white Polestar 1 on display with its left door open.
A silver Polestar 1 in a pop-up exhibition display next to a café tent.
Man inspecting the front seat of a white Polestar 1.
Red-lit tail light on a white Polestar 1.
Side view of a silver Polestar 1 in a exhibition space.
Front view of a silver Polestar 1 with two men talking in the background.
Front view of a metallic Polestar 1 outside a fancy event ground with lots of people and red flowers.
People inspecting a white Polestar 1 on display with its left door open.
A silver Polestar 1 in a pop-up exhibition display next to a café tent.
Man inspecting the front seat of a white Polestar 1.
Red-lit tail light on a white Polestar 1.
Side view of a silver Polestar 1 in a exhibition space.
Front view of a silver Polestar 1 with two men talking in the background.

01/07

Polestar 1 at Pebble Beach

The North American debut for the Polestar 1 was a spectacular success at the Pebble Beach Concours d'Elegance and The Quail, A Motorsports Gathering. Two of the most glamourous events on the automotive calendar perfectly captured the essence of Polestar 1.

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In February, we hosted the Arctic Circle Experience where guests were invited to test the Polestar 4’s performance, precision, and design in true winter conditions. As night fell, the Polestar 3 took center stage, illuminating the experience while demonstrating its bi-directional charging capabilities.

Outside Polestar Experience Lab in Munich

Polestar 5: A pure performance grand tourer debuts in Munich

Amid the hype and fanfare of a global motor show, Polestar 5's message was simple: what grand touring should look and feel like in the electric age.