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Journal 13

The Polestar 2 has been presented to the world. We didn't want to fly people in from all over the world to show them our electric car. Creating emissions in order to show people our zero-emission car made no sense to us. Those types of presentations are an anachronism in today's car industry anyway, even more so for a digital brand like Polestar.

Polestar 2 presentation

The Polestar 2 has been presented to the world. We didn't want to fly people in from all over the world to show them our electric car. Creating emissions in order to show people our zero-emission car made no sense to us. Those types of presentations are an anachronism in today's car industry anyway, even more so for a digital brand like Polestar.

So we did it online. We delivered our message in a clean, undiluted way, parting with convention in favour of a better solution. In dispensing with the logistics of flying people in, we were free to focus on what matters most: the Polestar 2. An avant-garde, all-electric statement of purpose, the Polestar 2 is the next step in our journey.

See above for a 2-minute version and see below for a 7-minute version and the entire presentation.

Related

Polestar intends to go public

Polestar has never gone it alone. We’ve had plenty of collaborators, kindred spirits, and fellow EV enthusiasts with us on our journey towards sustainable electric mobility. And now, in Gores Guggenheim Inc., we have a new partner. One with whom we intend to go public, pursuant to a business combination agreement which we have signed.

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