Input/Output. That's what the “I/O” in Google I/O, the world's largest gathering of developers, stands for. Held in and around the Shoreline Amphitheatre in Mountain View, California, I/O is an annual event which has been running since 2008.
Attendees receive all the latest information in the world of software development (input), which they then put to work in the many codelabs* and sandboxes** at I/O (output).
The slogan of the event is “Innovation in the Open” (another meaning of “I/O”), and it’s the ideal environment in which developers can come together to discuss the latest and greatest in software development. It’s also where Google announces new products and updates to existing ones, giving the tone of their keynotes a celebratory air as the (excited and sunburnt) crowd applauds wildly for things like a single line of code.
But it’s easy to see why people are excited. The innovations being made at I/O are amazing; from augmented reality (AR) directions in navigation to better and more streamlined voice command interaction, the definition of what’s possible is being pushed further by the minute.
Which is exactly why we went there. As the Polestar 2 is the first car in the world to come with a native Android operating system featuring Google Maps, the Google Assistant and Google Play Store, we wanted to show developers what we’re doing to create a new, more modern in-car experience. We also wanted to hear from them what they thought. We even built a developer portal for just that.
We went to Google I/O with our output, and got some great input.
*A guided, hands-on coding tutorial for building new apps or adding new features to existing ones.
**A testing environment where you can independently test, monitor and evaluate software or programs.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
Global soundscapes with Lisa Nordström
The Polestar universe is one of precision. Materials, colours, sizes, angles, they're all given what some might consider an obsessive amount of attention. This is done, in part, because one often uses more than one sense when experiencing things. It's true of the products. It's true of the brand. And it's true of the spaces.
No compromises: Polestar at the Big Game
Agreeing is easy. Challenging the status quo, however, is not. Driving progress means questioning conventions, old ways, and established methods. Saying no, in other words. No to time wasting, no to smoke screens, and no to shortcuts. So when it comes to following the industry standard, it's a no from us.