It's official. We're festival goers. We here at Polestar get just as excited about festival season as anyone else. But not for us the Glastonburys or the Coachellas. There's only one festival we truly care about.
The Goodwood Festival of Speed.
Held every July at Goodwood House, a stately home nestled in the South Downs near Chichester, the Festival of Speed (or FOS) was founded by Charles Gordon-Lennox, 11th Duke of Richmond, in 1993. Described as “motorsport’s ultimate summer garden party”, the FOS offers attendees the unique opportunity to get closer than ever before to the various performance cars and motorcycles of yesterday and tomorrow, both in the open-for-all First Glance Paddock and from the sidelines of the Hillclimb as they variously howl, screech or (in the case of EVs) whisper up the track.
Last year was our first appearance. And we liked it so much, we returned this year, this time bringing the Polestar 2 to continue the tradition of letting the public get up close and personal with the most cutting-edge offerings from the automotive world. We also partook in the Hillclimb, with everyone from Charlie May and Jack Harding to Polestar CEO Thomas Ingenlath riding shotgun as the Polestar 1 flew up the hill. And of course, the Polestar event stand at Goodwood was a minimalistic expression of pure, progressive performance, building on the successes of last year’s stand.
Have a look at the gallery to see why this West Sussex festival is the one we look forward to all year.
When it comes to dedication, one area we remain focused on is defining a new premium. It encompasses design, innovation and, of course, sustainability. That’s why it’s so gratifying when someone recognizes our approach. Because when it comes to confirmation and endorsement, there is no greater seal of approval than being named the best in all the aspects you value the most.
1955 was a year for innovation and design. It was the first year the colour pink became a popular part of men's fashion. It was the year that UHF (Ultra High Frequency) television was developed. 1955 also saw the very first Red Dot award. In 2021, 66 years later, Polestar 2 has received the Red Dot “Best of the Best” award for product design.