In our tireless pursuit of pure, progressive performance, we know that a key component is speed. You might even say that we have a need for it. So when the opportunity to get involved with Electronic Arts, makers of the hugely influential and highly successful Need for Speed™ franchise, arose, we leapt at the chance. The latest installment, entitled “NFS™ Heat”, has players choosing from different cars and competing in street races while evading local law enforcement.
The Polestar 1 is among these cars. We could wax poetic about how it looks with the additional spoilers, wide-body kits, and other add-ons that are possible in the game, but it’s better to see for yourself.
Electronic Arts decided to debut this title at Gamescom 2019. The largest gaming event in the world, Gamescom (stylised as “gamescom”) is a video game trade fair held annually in the German city of Cologne since 2009. EA is one of fifteen publishers announcing upcoming releases with their NFS™ Heat reveal. And with the Polestar 1 being prominently featured in said game, we packed our bags and headed to the largest city on the Rhine.
Amongst the brightly coloured booths of game studios and people cosplaying Myrrah the Locust Queen could be found the NFS™ Heat stand. Lines of excited gamers snaked around the velvet ropes, dwarfing the lines of other booths and proclaiming that this is a game with deafening buzz and very real hype. And the Polestar 1, by all accounts, generated its own hype. A number of gaming influencers drove the Polestar 1 in NFS™ Heat, and recorded both the gameplay and their reactions. See below to read some of their reactions:
The Need for More Details: NFS™ Heat
Set in the fictional open-world pastel-and-palm-trees locale of Palm City, NFS™ Heat allows players to compete in different street races, earning credits which they can then use to upgrade cars and components. Speedhunters Showdown, a contest held during the day, allows players to race and stack credits in relative safety. It’s also possible to race in the more illicit events held under cover of night, with the added danger of a police force willing to both shut down the races and steal any credits up for grabs.
Art communicates. It resonates with us all in a way that few of us can fully articulate. The medium doesn't matter either. Whether sculpture or song, acrylics or alabaster, art provokes a reaction. As such, it's an incredibly powerful way to deliver a message, directly accessing the audience's emotions and creating a connection. Which is exactly why Thijs Biersteker does what he does.
Challenging conventions. Evolving our design language. Driving climate action. These are the convictions that define the Polestar universe. Looking back across another eventful year, it's evident that they've all contributed to the expansion of said universe. These are our highlights from 2021.
Our world is one of systems. Society functions as it does because of these complex, far-flung networks of production, distribution, and consumption. But what happens when these systems fail? When a component is removed, examined, and recontextualized? These questions are what fascinate Norwegian-German artist Yngve Holen, who has given new context to several objects (a Polestar 2 headlight among them) in his latest solo exhibition.