For a company that makes cars, we talk about journeys surprisingly often. The “Polestar journey”, the one towards sustainable electric performance, is our favourite. But there are plenty of literal journeys as well.
Take the recent journey from northern Italy to western Sweden, for example. Five Polestar employees drove two Polestar 1s (with a Volvo XC90 rounding out the convoy) from Florence to Gothenburg, with the twin aims of mapping central Europe's charging network and seeing if it's possible to drive that entire distance using just electric power (spoiler alert: it is).
This epic road trip unfolded over the course of six days, following a route not usually taken by manufacturers when testing electric range and charging infrastructure. The team set out from Florence, the Polestar 1s already on site from another journey, the 1000 Miglia Green. From there, they drove through Austria, the Czech Republic, eastern Germany and Denmark, testing new hardware and operators along the way.
The expedition was a success by any measure. Charging worked at every stop, driving between said stops was a joy, and the Polestar 1 turned as many heads on the highways as it did at the charging stations. "It performed really well," says expedition leader Anders Höckenström, "amazingly fun to drive, and more than ready to be a daily driver in pure electric mode."
So ended the journey from the Tuscan capital to the Marseilles of the North. See the gallery for pictures from the journey, one of many in a greater journey towards elevated, sustainable electric performance.
When it comes to dedication, one area we remain focused on is defining a new premium. It encompasses design, innovation and, of course, sustainability. That’s why it’s so gratifying when someone recognizes our approach. Because when it comes to confirmation and endorsement, there is no greater seal of approval than being named the best in all the aspects you value the most.
Everyone knows that driver. The one who lays claim to the audio system as soon as the car hits the road, blasting his or her favorite album on repeat. Well, this one goes out to all you passengers. It’s time to take a stand, it’s time to put an end to drivers monopolizing the playlist.
Sustainability is a unifying topic. One of the defining issues of the current age, the push for greater sustainability must span everything, every industry sector, every geographic area. Accordingly, it makes sense to collaborate. To unite those already engaged in the quest for a more sustainable future.