Pulse check: Goodwood Festival of Speed 2023

An assault on the senses. Roaring engines from every angle. Thirty years since its inception, the Goodwood Festival of Speed is still the crown jewel of car events. We were there for our 5th consecutive year, showing off our expanding line-up and seeing what the public thought of the future of electric mobility.

The 2023 edition of this prestigious event was another reminder of the gas and burning rubber legacy that birthed car enthusiasts all over the world. But it was impossible to avoid the signs of the coming electric and carbon neutral age. The famous supercar (and hill climb record holder) McMurtry made yet another jaw-dropping performance, while the mega Formula One superstar, Sebastian Vettel, was there showcasing sustainable racing through his initiative Race Without Trace.We decided to speak with festival-goers to gauge the current sentiment of the car industry. With sustainability front and centre in the minds of attendees, it quickly became clear that the future is bright.

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What is automotive luxury in the 21st century?

The luxury landscape is undergoing a radical transformation. Luxurious no longer simply means expensive. Rarity, time, and craft remain key players. Yet principles, values, and a compelling narrative based on authenticity are now fundamental for a product, a place, or an experience to be considered luxury. This is particularly true for the automotive world.