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Pulse check: Goodwood Festival of Speed 2023

An assault on the senses. Roaring engines from every angle. Thirty years since its inception, the Goodwood Festival of Speed is still the crown jewel of car events. We were there for our 5th consecutive year, showing off our expanding line-up and seeing what the public thought of the future of electric mobility.

The 2023 edition of this prestigious event was another reminder of the gas and burning rubber legacy that birthed car enthusiasts all over the world. But it was impossible to avoid the signs of the coming electric and carbon neutral age. The famous supercar (and hill climb record holder) McMurtry made yet another jaw-dropping performance, while the mega Formula One superstar, Sebastian Vettel, was there showcasing sustainable racing through his initiative Race Without Trace.

We decided to speak with festival-goers to gauge the current sentiment of the car industry. With sustainability front and centre in the minds of attendees, it quickly became clear that the future is bright.

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Performance meets performance

What defines the perfect shot? Absolute precision. In tennis, the greatest victories often come down to razor-thin margins. A shot that’s too long sails out of bounds. A shot that’s too short leaves an opening for your opponent. It is in the smallest gap between the two, where power meets precision, that great careers are made and inspiring stories begin. For Félix Auger-Aliassime, the quest for precision drives every match he plays. He spends thousands of hours repeating the same motion, fine-tuning every detail so that power, finesse, and control all come into play.

Arctic Circle Experience in Québec Canada

In February, we hosted the Arctic Circle Experience where guests were invited to test the Polestar 4’s performance, precision, and design in true winter conditions. As night fell, the Polestar 3 took center stage, illuminating the experience while demonstrating its bi-directional charging capabilities.

Outside Polestar Experience Lab in Munich

Polestar 5: A pure performance grand tourer debuts in Munich

Amid the hype and fanfare of a global motor show, Polestar 5's message was simple: what grand touring should look and feel like in the electric age.