Pulse check: Goodwood Festival of Speed 2023
An assault on the senses. Roaring engines from every angle. Thirty years since its inception, the Goodwood Festival of Speed is still the crown jewel of car events. We were there for our 5th consecutive year, showing off our expanding line-up and seeing what the public thought of the future of electric mobility.
The 2023 edition of this prestigious event was another reminder of the gas and burning rubber legacy that birthed car enthusiasts all over the world. But it was impossible to avoid the signs of the coming electric and carbon neutral age. The famous supercar (and hill climb record holder) McMurtry made yet another jaw-dropping performance, while the mega Formula One superstar, Sebastian Vettel, was there showcasing sustainable racing through his initiative Race Without Trace.We decided to speak with festival-goers to gauge the current sentiment of the car industry. With sustainability front and centre in the minds of attendees, it quickly became clear that the future is bright.
Beyond the Road: Emma Olbers
We are back with yet another episode of Beyond the Road, a content series where we highlight Polestar owners’ stories from all over the world. This time, we had the privilege of stepping into award-winning designer Emma Olbers’ studio to talk about creativity, sustainability, and the future of design.
Beyond the Road: Tanja Sotka
Welcome to our third episode of Beyond the Road, a content series where we highlight Polestar owners' stories from all over the world. In this episode, we met up with real estate agent Tanja Sotka in the remote and serene landscapes of Finland's Lapland, where she finds solace and purpose.
Polestar and Bcomp: the making of our signature interior weave
The car industry is undergoing seismic shifts. Powertrains, autonomous driving, and infotainment systems are completely transforming our understanding of mobility. Not to be outdone interior designers and fabric manufacturers are making their own innovations - racing to find materials that are sustainable while still retaining an exclusive feel. And in the middle of the Swiss Alps, we think we've found just that.