2022 Polestar Design Contest
Design is art with a specific purpose.
Which isn't to say that art doesn't have a purpose, reasons behind it, or a message within. Art is a form of creative expression. One that provokes a response from the viewer. It can even communicate that which can't be put into words. But design is art on a mission, form and function combined. A design is a work of art that has a job.
The submissions to the Polestar Design Contest have a few jobs.
The first? To answer the brief. These submissions have to directly address the theme of that year's contest. Previous years saw "Pure" and "Progress" as themes, the designs expressing either an aesthetic and environmental purity, or a way to advance societal progression, respectively. The 2022 theme, "Performance", requires submissions to embody a new type of electric performance that shakes off the shackles of internal combustion and noise (as well as air) pollution. And while it's encouraged to let the imagination run wild, these designs have to have some real-world technological explanation behind them. Science fact, as opposed to science fiction.
The second? To show what's possible. The Polestar Design Contest is a test bed. A forum in which to push boundaries, to follow one's wandering muse wherever it leads, whether it's to the mountain tops or the treetops.
The third? Well, to win the contest. But as we've said before, every contestant is a winner, given that they're showcasing new technologies, new approaches, and new ways of tackling current issues and solving shared problems.
The 2022 Polestar Design Contest will be open for submissions on Monday, August 22nd. The creativity and innovation, as with previous versions of the contest, will be something to behold. After all, design is art.
With a specific purpose.
Looking back at the future: Goodwood Festival of Speed
The Goodwood Festival of Speed is where the old meets the new. Where the classic and the modern coexist. It showcases the past, present, and future of car culture, like no other event. So, we thought it best to bring something new, and something (g)old. Something rare, and, of course, a story to be told.
The End of the Beginning
As of today, June 24th, Polestar is listed on the Nasdaq in New York under the ticker PSNY. This allows us to welcome shareholders, as well as customers, to join our journey towards more sustainable electric performance. This is a confirmation that Polestar has come of age. An end of the beginning. And a beginning of something more.