Polestar Precept: From Concept to Car, Episode 3
Inspiration is fickle. It can come in a flash and disappear just as quickly. It doesn't stick to any schedule, a curse every creative knows all too well. Inspiration can be tricky.
This is a positive too. Inspiration striking at any time means that it can also come from any number of unlikely sources. Sometimes, what served as inspiration isn't evident in the final product. That doesn't make it any less important, however. It kickstarted the process, after all.
Exterior Designer Nahum Escobedo explains the exterior design of Polestar Precept, including some unorthodox sources of inspiration, in "From Concept to Car, Episode 3: Exterior Design".
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White slopes and green goals: How Laax became one of Switzerland's greenest ski resorts
Our partnership with Weisse Arena Group who manages the ski resort of Laax in the Swiss alps is in its second year so we caught up with their Sustainability Officer, Reto Fry to talk green goals and how to keep our slopes white in the face of climate change.