Inspiration is fickle. It can come in a flash and disappear just as quickly. It doesn't stick to any schedule, a curse every creative knows all too well. Inspiration can be tricky.
This is a positive too. Inspiration striking at any time means that it can also come from any number of unlikely sources. Sometimes, what served as inspiration isn't evident in the final product. That doesn't make it any less important, however. It kickstarted the process, after all.
Exterior Designer Nahum Escobedo explains the exterior design of Polestar Precept, including some unorthodox sources of inspiration, in "From Concept to Car, Episode 3: Exterior Design".
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Art communicates. It resonates with us all in a way that few of us can fully articulate. The medium doesn’t matter either. Whether sculpture or song, acrylics or alabaster, art provokes a reaction. As such, it’s an incredibly powerful way to deliver a message, directly accessing the audience’s emotions and creating a connection. Which is exactly why Thijs Biersteker does what he does.
About 14 billion years ago (it’s estimated), the universe burst into existence. Ever since, it’s been expanding outwards. And though it’s only been four years as opposed to 14 billion since the creation of the Polestar universe, it’s already experienced growth at a breakneck speed. As we head into a new year, our global presence continues expanding at an accelerating pace.
Challenging conventions. Evolving our design language. Driving climate action. These are the convictions that define the Polestar universe. Looking back across another eventful year, it's evident that they've all contributed to the expansion of said universe. These are our highlights from 2021.